Matthew Asbell joins Beyond the Book to discuss AI and brand protection

Beyond the Book has released a new episode featuring intellectual property attorney Matthew Asbell, who breaks down how trademarks, artificial intelligence and business strategy are reshaping brand protection. The conversation is aimed at business leaders navigating rising IP risks and the growing value of brand assets.

Why it matters: - Brands are becoming more valuable and more exposed as technology changes how businesses create, protect and monetize intellectual property. - The episode targets business owners, entrepreneurs, marketers and legal professionals who need practical guidance on trademark risk and brand strategy. - Asbell frames intellectual property as a core business asset, not just a legal issue.

What happened: - Beyond the Book released a new episode featuring intellectual property attorney, author and educator Matthew Asbell, a partner at Lippes Mathias LLP. - The episode is hosted by Emmy Award-winning producer and former television news anchor Ryan Ruff. - The conversation is broader than a typical author interview and focuses on Asbell’s work as a contributing author and thought leader in intellectual property. - The episode is now available on Beyond the Book and on major podcast platforms.

The details: - Asbell shares practical guidance drawn from decades of advising businesses on trademarks, brand protection and intellectual property strategy. - The discussion covers how trademark protection has changed over time and why the cost of safeguarding brands has increased. - Asbell examines the growing influence of artificial intelligence on trademarks, brand ownership and innovation. - The episode also looks at how business-law firm relationships have evolved over the last two decades. - Asbell reflects on lessons from his work as an author, adjunct professor, mentor and advisor to organizations around the world. - Ruff said the conversation is important because technology is reshaping the business landscape and Asbell can translate complex legal concepts into practical business strategies. - Asbell said he wanted listeners to understand why trademarks, brand strategy and innovation continue to evolve and why intellectual property should be viewed as a business asset. - Asbell’s work includes trademark clearance, prosecution, portfolio management, licensing and global brand protection. - Asbell has contributed to books, industry publications and professional resources on trademark strategy and intellectual property management. - Asbell also serves as an adjunct professor, mentors emerging legal professionals and speaks on intellectual property, branding and innovation. - More information is available at Matthew Asbell and Lippes Mathias.

Between the lines: - The episode reflects a broader shift in how companies think about intellectual property, moving from compliance toward competitive strategy. - AI is now part of the trademark conversation, which suggests brand owners face new questions about originality, ownership and enforcement. - The focus on education and publishing shows Asbell positioning IP knowledge as something businesses need to operationalize, not just understand.

What's next: - The episode will likely serve as a reference point for listeners looking to adapt brand protection strategies to AI-driven and fast-changing markets. - Ongoing changes in technology, globalization and innovation are expected to keep intellectual property strategy in flux. - Beyond the Book will continue featuring leaders whose work connects publishing, business and professional expertise.