Greenbergs expand ADHD and dyslexia message beyond children’s books

Creative Cab Company founders Lynn and Jonathan Greenberg are using books, social media and a Substack community to reach children, parents and educators during ADHD, Dyslexia and Learning Disabilities Awareness Month. The mother-son team says their growing platform is meant to help families better understand learning differences and build confidence around them.

Why it matters: - Creative Cab Company is trying to move the conversation about ADHD, dyslexia and learning differences from awareness to everyday support. - The Greenbergs are positioning children’s stories as a tool for helping families and educators see learning differences as strengths as well as challenges. - The effort is aimed at reducing isolation for parents and children who navigate school and behavior issues differently.

What happened: - Lynn and Jonathan Greenberg are expanding Creative Cab Company beyond its children’s books into a broader community for families and educators. - The mother-son team is promoting that message during ADHD, Dyslexia and Learning Disabilities Awareness Month. - The company has published Robby the Dyslexic Taxi and the Airport Adventure and Suzy the ADHD Taxi and the Sightseeing Adventure. - A third book is already in development.

The details: - Jonathan Greenberg, who has ADHD and dyslexia, also illustrates the series. - Robby the Dyslexic Taxi and the Airport Adventure follows a taxi whose dyslexia makes navigation harder, but whose different thinking becomes an asset. - Suzy the ADHD Taxi and the Sightseeing Adventure continues the series with a character centered on ADHD. - Lynn Greenberg said parents want children to feel seen and understood, not defined by a medical diagnosis. - Jon Greenberg said he wants kids and parents to focus on what children can do and on the idea that thinking differently does not mean thinking less. - The Greenbergs are building their audience through podcast appearances, author events, social media and Creative Wayfinders, their Substack community. - Creative Cab Company says its online channels and books are creating a broader conversation around ADHD, dyslexia, parenting and learning differences. - The company invites readers to visit CreativeCabCompany.com and follow Creative Cab Company on Instagram, Facebook, TikTok and Substack.

Between the lines: - The Greenbergs are using relatable characters to make a sensitive topic easier for children and adults to talk about. - The strategy reflects a shift from one-way publishing to a community model built around shared experiences and practical parenting questions. - The message is also clearly personal, not just educational, which may help it resonate with families looking for representation rather than instruction.

What's next: - Creative Cab Company plans to continue building its audience through books, public appearances and digital community spaces. - The third book in the series will extend the company’s focus on neurodivergent characters. - The Greenbergs want more adults to ask how a child learns, what the child is trying to communicate and what will help the child thrive.

The bottom line: - Creative Cab Company is turning children’s books into a wider support network for families navigating learning differences.